Winning More in the Age of AI: Finding the Growth Alpha

09:30 – 12:15

etc. Venues, County Hall, Belvedere Rd, London SE1 7PB

As AI reshapes enterprise spending, many providers are focused on defending revenue against automation-driven compression. However, the greater opportunity lies in identifying and capturing the expanding pool of AI-enabled transformation work.

Join Everest Group for an exclusive, invite-only session where we explore where the true “growth alpha” exists, and how providers can reposition their sales, delivery, and go-to-market strategies to capture it.

Through data-backed insights and peer-led discussions, we will examine how deal structures, buyer expectations, and service portfolios are evolving in the AI era. Attendees will leave with clear, actionable strategies to move from defending legacy revenue to leading high-margin, AI-first engagements.

Who Should Attend

• C-suite and senior executives from IT services, BPO / operating, engineering, and SaaS organizations
• Strategy and go-to-market leaders
• Sales, account, and revenue leaders navigating AI-led transformation

Whether you are redefining your growth strategy or repositioning your offerings for AI-first demand, this session is designed for you.

Agenda

• 8:30 – 9:30 | Optional Networking breakfast
• 9:30 – 10:15 | Keynote: The State of the Market – Compression vs. Expansion
  Understand where AI is cannibalizing traditional revenue streams, and where new growth is emerging across enterprise budgets.
• 10:15 – 11:00 | Roundtable 1: The New Deal Archetype
  Explore how AI is reshaping commercial models, contracts, and procurement expectations, from input-based to outcome-based engagements.
• 11:00 – 11:15 | Refreshment Break
• 11:15 – 12:00 | Roundtable 2: Capturing the Transformation Spend
  Discuss how to position for high-value AI work by addressing process, technology, skills, and data debt, starting the shift toward agentic orchestration.
• 12:00 – 12:15 | Wrap-up: 5 Moves to Win in 2026
  Get clear, actionable steps to pivot your GTM strategy, pricing models, and sales approach for AI-era growth.
• 12:15 – 13:15 | Optional Networking Lunch

Why Attend

• Identify where AI-driven spending is growing and how to target it
• Understand how deal structures and procurement expectations are evolving
• Learn how to shift from selling capacity to selling outcomes
• Gain practical strategies to protect margins and capture transformation work
• Engage with peers tackling the same commercial and strategic challenges